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Tow Truck Prices: How To Competitively Set Your Towing Rates


When it comes to tow truck prices, there are a lot of factors that go into determining what you should charge. Your location, the type of vehicle being towed, and other services you include all play a role in how much you can charge your customers. But don’t worry – we’ll walk you through everything you need to know so that you can set competitive rates.


Factors That Affect Towing Rates

Before discussing average rates, let’s discuss the factors that go into tow truck pricing.

Location. Generally, tow truck companies in larger metropolitan areas will charge more than those in smaller towns. This is simply because the demand for their services is higher and they can get away with charging more.

Type Of Vehicle Being Towed. The type of vehicle being towed also plays a role in tow truck pricing. Cars and smaller vehicles will obviously cost less to tow than larger trucks or RVs.

Other Roadside Assistance Services.  In addition to towing, many tow truck companies also offer other services such as jump starts, flat tire changes, and gas delivery. Obviously, if you offer more services, you can charge more for your tows.

Size Of Towing Company. The size of the tow truck company also affects pricing. Larger companies will usually have economies of scale that allow them to charge less per tow than smaller, independent tow truck operators.

Mileage. Many tow truck companies also charge based on mileage. This is usually a flat rate fee per mile towed. The average tow truck company charges between $2 and $5 per mile.


Average Towing Rates Based On Vehicle Type

Now that we’ve discussed the factors that affect tow truck prices, let’s look at some average tow truck rates. These rates are based on the type of vehicle being towed and the location of the tow truck company.

  • Cars: The average tow truck price for a car is $75-$125.
  • Trucks: The average tow truck price for a truck is $100-$200.
  • RVs: The average tow truck price for an RV is $200-$300.


How To Determine The Best Towing Rates For Your Company

Now that you know the average tow truck prices, you’ll need to determine the best tow truck rates for your company. There are a few things you should take into account, such as your overhead costs, the type of vehicles you tow, and your competition.

Research Competitors. The best way to determine tow truck rates is to research your competition. Find out what they’re charging for their services and base your rates around that. Remember, you don’t want to charge too much or too little – you want to be right in the middle so that you’re competitive.

Consider Overhead Costs. When setting tow truck rates, you also need to consider your overhead costs. This includes things like fuel, maintenance, and salaries. Make sure you factor all of these costs into your rates so that you’re making a profit.

Set Different Rates For Different Vehicles. You should also set different tow truck rates for different vehicles. Cars, trucks, and RVs all cost different amounts to tow, so you should charge accordingly. This will help you maximize your profits.

Use The Average Towing Rates As A Starting Point. Use the average tow truck rates we discussed earlier as a starting point. From there, you can adjust your rates up or down depending on your overhead costs and the type of vehicles you tow.

Consider Your Location. As we mentioned before, tow truck companies in larger metropolitan areas usually charge more than those in smaller towns. If you’re in a large city, you can probably get away with charging more for your services.

Factor In Additional Services. If you offer additional services like jump-starts and flat tire changes, you can charge more for your tows. This is because you’re providing a valuable service that not all tow truck companies offer.

Keep Distance In Mind. Many tow truck companies charge based on mileage. If your tow truck is located further away from the vehicle being towed, you’ll need to factor that into your rates.



Tow truck prices can vary greatly depending on a number of factors. But by taking into things like location, vehicle type, and other services you offer into account, you can competitively price your tow truck services to maximize your profits.